As the first semester has drawn to an end we have been faced with our final task of the year, “The Convergence Task” this project will be assessed on our ability to demonstrate our understanding of the three key skills areas of digital media practices we have been introduced to over the last 9 weeks of workshops. These areas have included, 2D compositing, digital publishing, interface design and concept development.

As a class we are expected to display both our techniques and skills learnt over the pervious weeks via the creation of a personal portfolio article, or in other words a digital CV, this will be produced using Adobe InDesign digital publishing software. The article will act as an interactive platform of which we are then able to including interactive content and buttons of which the reader will be able to interact with the navigate around the CV. As well as using my digital publication as a foundation to host examples of my works, and hyperlinks to this blog itself.

In my first week of workshops I took part in digital publishing task, of I created a digital publication for a travel magazine, this time round I am able to rebuild on the skills acquired, this time adding my own personal touch and creative design. Together utilising the skill I practiced within the application interface development task to create identity for myself and my publication.

From the interface design and concept development workshop it had become apparent that uniform and identity is an important proportion of digital media construction.  Within the previous task I sincerely enjoyed creating and producing a particular style and identity for our fitness application, choosing fonts, colours and design themes. These aspects of the task and skills use were something I wanted incorporate within my own project, allowing me to give my self a brand identity, that would then flow through out my convergence task.

The idea for the logo emerged when experimenting with a variety of properties within adobe after effects, when I came across the ‘shatter’ effect. I was particularly attracted to this effect and wanted to some how incorporate it within my publication or visual identity.

After some time, I decided that I wanted to use a circular shape of which chose to be orange. After playing around with the positioning of the shatter shape I then saved the frame as an image and moved it over to photo shop for some editing.

I chose the colour of orange to reflect a vibrant and energetic feel though out my brand, This also ties well with the idea that I wanted my ‘brand’ and its identity to reflect my personally.  My brand will operate as a visual communication tool between myself and those reading my work therefor I felt orange was an appropriate colour to reflect both my personality and style of work.

From the creation of the logo I decided that I wanted the circle to a prominent shape that would accompany my orange palate to dominate my visual identity that would then flow through out my cv and even more so my work.